Innovative Cannabis Marketing Tips that Every CBD Business Should Know in 2025!

Introduction 

The legalization of marijuana has given cannabis businesses access to a whole new market. The industry is still expanding at an exponential rate with no end in sight. In fact, the US market is projected to double to $41.5 billion by 2025.  

Customers are also quite interested in trying different and innovative cannabis products. Unfortunately, the marketing of cannabis is still an area that remains complex and a bit overwhelming for businesses, especially the new owners.

However, over time – there are various innovative marketing that have been introduced. You just need to cope with trends, understand what your prospects want to see, and ensure compliance with government and platform rules and regulations.

If you are confused and are looking for unique and effective cannabis marketing tips, then we have got you covered. In this blog, we will be covering the best tips while ensuring compliance.

So, without any further ado – let’s get started.

Also Read: How to Start a CBD Business 

10+ Best Innovative Cannabis Marketing Tips to Know in 2025

1. Better Plan your Cannabis Marketing Plan according to the Target Market.

As per our research, the cannabis market is divided into four primary segments: Baby Boomers, Frequent Shoppers, Affluent Families, and Acceptors.

To secure your share of the cannabis market, you’ll need to find out specific cannabis marketing tips and techniques for your target niche. This implies that you will require access to comprehensive demographic information, including purchasing patterns and reasons for consumption. Once you have that information, the next step is to customize your cannabis advertising and marketing strategy to those primary target demographics.

For example, the well-to-do, highly educated family group that spends more than $623 million on cannabis products. They are drawn to articles from local news websites and are typically looking to cannabis as a stress-reduction tool. On the other hand, baby boomers get knowledge from newspapers, internet videos, and search engines, and they use cannabis as a pain reliever.

Also Read: How to Market CBD Business on Social Media

This laser-focused and highly targeted strategy with best cannabis marketing tips will keep your brand relevant in the industry, which should lead to increased sales.

2. Pay Attention to Local SEO

According to one cannabis consumer poll, the majority of cannabis users favor local dispensaries, with 60% identifying them as their preferred place of purchase. Furthermore, 42% of consumers stated that they learned about a brand using the Google search engine.

As a result, establishing a strong local internet presence becomes crucial for drawing in new clients.

We suggest the following four actions to achieve this:

• Research on keywords: Use location-based keywords in your website’s content, like “Dispenaries near me” or “Dispenaries in X Area,” to draw in visitors from the area.
• Create a GMB profile and keep it updated: Make sure your GMB profile is complete and up-to-date including your website, phone number, store hours, and other useful details.
• Boost your online reviews: After you’ve made changes to your Google My Business page, ask satisfied customers to provide satisfying testimonials for others to read. This is true for Yelp and other third-party review sites as well.
• Obtain backlinks from relevant websites: Get featured in local directories, industry-specific websites, and cannabis-related platforms. This strengthens your local presence and can increase your visibility in local searches.

Also Read: Marketing Ideas for CBD Business

3. Honesty is the Best Policy 

An unpleasant reality in the cannabis industry is that a lot of people are just too scared to use cannabis due to a lack of accurate information available on the internet and a lot of customer confusion.

Even in states where cannabis products are legal, some brands and businesses entice customers with deceptive information and advertisements.

For example, a number of studies, including one conducted earlier this year, demonstrate that CBD dealers frequently mislabel their products. As per a study, 58% of the tested CBD products had more CBD than promised, while 18% had less. Only 24% were properly labeled.

This might lead to clients being unaware of what they are ingesting. As a result, it not only harms individual enterprises but also undermines the industry’s reputation.

But, make sure you don’t fall into this and stick to honest information. Over time, it builds trust among customers and credibility, helps you stand out from the rest, and establishes yourself as a leading cannabis brand. Also, highlight all this easily and transparently.

Also Read: How much does average CBD store make 

4. Build a Unique & Memorable Identity 

Brand preference promotion refers to promoting your brand rather than the goods you sell. A good brand will initially attract clients and keep them coming back. Your choice of color schemes, images, and language all contribute to the development of your brand.

One such example is Saskatchewan’s Prairie Records. They have created a very distinctive cannabis brand. Without claiming to be scientific, they base their brand identity on music and the connection between cannabis and music. They have purposefully built their shops to resemble a record store shopping experience.

A company’s brand identification is essential, but it becomes much more important when you’re marketing a product without equal access to many conventional marketing channels and strategies.

Another cannabis company that has established a strong brand is Canna Cabana. Their striking black, orange, and blue color schemes attract the eye immediately. The words “trendy, modern, upbeat, and involved” describe them. Naturally, Canna Cabana’s brand will appeal to those who share these characteristics.

All in all, the main goal of creating a distinctive and memorable identity for your dispensary is to demonstrate who you are and why customers should choose you instead of your competitors.

Also Read: Guide to Start a CBD Business 

5. Don’t Forget the Basics 

While cannabis is a quite competitive industry with so many players entering the market – the companies are looking towards innovative cannabis marketing tips that help them stand out. However innovative is important, but in the quest for innovation – we shouldn’t forget the basics. with several prospects for innovation, this does not mean you should focus solely on more complex and innovative cannabis approaches. The basics are the key, even today. 

Actually, more than 61% of consumers prefer to get marketing promos by email. This is true for other popular marketing efforts as well.

• Make sure you have all the most recent SEO tools installed and that your website is optimized for important keywords.
• In order to market to your consumers later through calls, SMS, and emails, get their contact information.
• Add visually appealing signs and signage to your store.
• Curate informational content to curate blogs, guides, and infographics to educate customers about CBD benefits.
• Optimize Google My Business, gather reviews, and target local customers with best-in-class local marketing for your CBD business. 
• Offer special, targeted, and appealing rewards to retain customers and encourage repeat purchases.

Overall, don’t overlook the fundamental types of advertising when brainstorming innovative cannabis marketing tips.

6. Align Your Brand with a Special Cause

Corporate social responsibility is becoming increasingly popular among businesses. One strategy to win over customers is to get involved in social initiatives that are important to you. This becomes even more important for CBD businesses where building customer trust and credibility is of utmost importance and somehow difficult as well.

Tweed, a cannabis producer and dispensary, is an expert at this. To address the waste associated with cannabis, they have launched their own green program. Every one of their dispensaries has recycling boxes. For people who are unable to visit their dispensaries, they provide the opportunity to register for an account on TerraCycle, receive a complimentary UPS label, and mail their packaging straight to TerraCycle.

For instance, CBD businesses can also engage in sustainability initiatives by adopting eco-friendly practices such as using biodegradable packaging or maybe supporting mental health awareness campaigns, leveraging CBD’s known benefits for stress relief and anxiety. By enrolling in these initiatives, CBD companies not only contribute positively to society but also solidify their reputation as ethical, responsible businesses.

Also Read: Best Ecommerce Platform for CBD

7. Prioritize Generating demand in Your Cannabis Marketing.

“Marketing” is a broad phrase. It can involve a variety of methods and approaches, including presenting your brand to cannabis users, participating in thought leadership, and, of course, increasing sales.

What is Demand Generation?

Demand generation is a marketing strategy that leverages data to help create demand and wants for your product or service. It stands out as a focused and data-driven cannabis marketing tip that aligns marketing activities to foster interest, nurture prospects, and convert them into loyal customers. This approach directs potential clients through a funnel, nurtured until a sale is made. 

It involves a full-funnel approach, starting with generating awareness at the top, nurturing leads in the middle, and ultimately converting them into paying customers at the bottom.

Whether it’s introducing a CBD product to health-conscious audiences or positioning a new cannabis strain for recreational users, demand generation ensures that every marketing effort is strategic and result-oriented.

8. Invest in the Advertising Platforms that Cannabis Users trust.

We discovered that cannabis users trust news websites and love the curated material available on Instagram and Pinterest. As a result, you can use this cannabis marketing tip such as branded content to create information for this audience within the news sites they already trust, as well as invest in an organic social media marketing campaign to distribute your content across these channels.

We also discovered that many cannabis users trust internet videos, so spending money on video marketing can help your business reach more people while increasing awareness and trust.  

For instance, you can partner with reputable news websites to publish content about cannabis trends or benefits with the link to your website which boosts your credibility but also provides quality backlinks that improve your SEO rankings and drive organic traffic. 

Complement this with organic social media campaigns on platforms like Instagram and Pinterest blending it with video marketing. This combination of credibility-building and audience engagement creates a holistic strategy for driving growth and visibility.

As previously said, optimizing the user’s online experience is critical for any brand seeking to attract a large number of clients.

Also Read: CBD Advertising Best Practices

9. Focus on the Technical SEO as Well 

Most likely, by now, you have visited a website with a poor user experience. Most likely, you left it as quickly as possible and went to a better website to look at.

In fact, poor speed can drive up to 90% of consumers away from a website.

Additionally, because of their growing popularity and competition, cannabis firms should invest heavily in technical SEO.

Technical SEO, for example, would focus on elements like…

• Page speed
• Navigating a website
• Mobile design Website architecture
• Visual attributes and design

Every one of these elements influences how long a user (and possible buyer) spends on your website.  

The Main Takeaway: Cannabis brands benefit greatly from technical SEO since it gives them a competitive advantage. By addressing content and optimizing websites, this technology improves user experience.

10. Utilize the Power of Video Marketing

91% of customers want to see more brand videos on the internet. So, if you haven’t already, this should be your cue as a brand owner to start using video marketing! Video is an excellent cannabis marketing tip to reach out to your target audience while building trust with potential buyers. 

You can make short videos explaining the benefits of your cannabis products, sharing client testimonials, or providing instructional content about the cannabis industry in general.

Using video will help your brand stand out from the competition and provide an opportunity for prospective customers to learn more about you. Furthermore, sharing videos rapidly and reaching a large audience has never been simpler thanks to platforms like YouTube, Vimeo, and TikTok.

Also, because search engines prefer visual content more, you can even add these videos on your website to better guide them about your brand, products, or services, engage them to stay more on the website and 

All in all, by using video in your marketing approach, you will be able to increase your viability, engage more people, and raise awareness of your business.

11. Create a Customer Support Chatbot.

In recent times, there has been a considerable increase in the adoption of AI-powered chatbots to streamline various business activities. These tools can ensure the best-in-class customer experience and can respond to inquiries promptly and efficiently.

Also, as per one survey – 36% of marketing executives stated they are using AI-driven chatbots for customer support to engage with customers. And 20% plan to use chatbots in the next 6 months. 

It will help cannabis businesses save crucial business sources while streamlining operations like answering frequently asked questions or assisting customers in finding the best product for their needs. 

This indirectly helps businesses in their marketing efforts and boosting their sales. On top of it, the AI chatbot based on customers’ previous experience can recommend relevant products that will encourage customers to click the CTA button and boost sales.

Also Read: Which Bank Supports CBD Business  

12. Organizing Events & Building a Loyal Community 

Engaging with your local community through a variety of programs, events, and partnerships may have a significant impact on brand visibility and reputation. It involves establishing meaningful connections, supporting local causes, and creating a positive impact on the community. 

These events and community interactions are essential in the cannabis sector for eliminating stigmas, fostering trust, and generating a favorable reputation. Additionally, planning events and establishing a personal connection with your audience helps raise brand awareness, draw in new clients, develop strategic alliances, and build a devoted clientele. 

• Sponsor Local Festivals or Events: Getting involved in local festivals or events is a great way to get in front of potential customers. It helps you showcase your products, hand out samples, and have face-to-face conversations with prospects.
• Collaborate with Local Businesses: Partnering with other local businesses that align and share relevant products but not similar to yours helps you expand your customer base with your values and is a win-win. 
• Host Educational Workshops: Educating the community about cannabis and its benefits can help clear up misconceptions and build trust. You can talk about responsible cannabis use, and its potential benefits while positioning your brand as an authority in the space and boosting conversations and retentions.  
• Support Local Charities or Causes: Giving back to the community through charity initiatives shows that your business cares about more than just profits. It helps you build that needed trust, credibility, and brand identity while also boosting conversations. 

Also Read: How to Market your CBD Business on Social Media

13. Invest in CBD-compliant POS system for Targeted and Effective Marketing 

Investing in a best-in-class POS system is essential for more than just handling transactions—it’s a powerful tool for data-driven decision-making. A robust POS system enables you to collect and analyze valuable customer data, such as purchasing habits, product preferences, and peak buying times. 

With this data, you can easily allow you to segment your audience effectively and create targeted marketing campaigns tailored to their needs. 

For instance, you can offer personalized promotions, recommend products based on past purchases, or identify trends to stock up on popular items. 

By leveraging these insights, you can ensure targeted marketing and streamline your operations which in turn will level up your customer satisfaction and boost conversations and sales. A great POS system bridges the gap between operations and customer engagement, giving your business a competitive edge.

To Sum it All up! 

To wrap things up, marketing a cannabis business in 2025 may come with its challenges, but with the right blend of marketing strategies, you can ensure the desired results. And, throughout this blog, we’ve covered actionable cannabis marketing tips designed to help you promote your business while staying compliant with industry regulations. 

And, as we have stated – blending the marketing efforts with customer data for end-to-end personalization goes a long way. So, get your hands on a best-in-class CBD-compliant POS system. It helps you streamline transactions and collect comprehensive customer data to ensure targeted and best-in-class marketing. 

If you are looking to know how it works and can help your cannabis business, we are always here to help. All you have to do is just connect with us at CBD Merchant Solutions and book a free demo. 

Good things are waiting.