How to Market CBD Products? The Top Trends!

CBD businesses have become quite popular for medicinal and recreational uses, especially among the young audience.

According to Fortune Business Insights, the CBD industry is poised for an explosion in growth and will break above $47 billion globally by 2028. In light of increasing desires for natural treatments that can help with anxiety, pain, and general wellness, the demand for CBD products has surely placed it in a firm position within the health and wellness industry. 

Though there is much potential for growth in this industry, the fact remains that marketing CBD comes with its own set of challenges. Some of the challenges are building trust among consumers and competing in the growing marketplace. 

So, businesses need to be strategic, compliant, and innovative marketing approaches tailored to navigate these complexities.

To stay ahead, in this blog, we will be covering the best CBD marketing trends that help you get the most out of your marketing efforts while building your unique brand identity.

Also Read: How to Market CBD Products on Social Media

Why It is Important to Follow the Evolving  Marketing Trends in the Growing CBD Industry? 

The trend and customer preferences are constantly changing. And, it is especially true when it comes to the CBD industry, its marketing, and the rules & regulations around it. So, without any doubt – compliance with evolving marketing trends is quite important. Let’s find out more about it:

1. Navigating a Nascent Market

The CBD industry is still relatively new, meaning consumer knowledge and behavior are limited and are rapidly evolving. Following the recent trends and staying ahead helps businesses easily navigate the nascent market, build a solid brand presence, and position themselves as thought leaders in an emerging market.

Also Read: Best Marijuana Marketing Strategies

2. Targeting Niche Audiences Effectively

CBD products often cater to specific needs such as wellness, skincare, or pain relief. You can adapt to the evolving marketing trends to effectively target the untapped niche audiences that resonate deeply with these segments.

Also Read: Marketing Ideas for CBD Business

3. Innovative Product Positioning

The new & evolving marketing trends often help in highlighting unique ways to market CBD products, such as pairing them with wellness lifestyles or eco-conscious initiatives. These approaches can differentiate a brand and foster stronger emotional connections with consumers.

Also Read: Innovative Cannabis Marketing Tips

4. Navigating Digital Advertising Restrictions

The CBD industry and its marketing are full of restrictions. Also, the regulations keep on changing – so it is important to stay updated and follow the changing regulations to ensure the best results. It helps businesses effectively promote their products while adhering to platform policies.

Also Read: How to Advertise CBD Brand in Best Possible Manner

5. Building Community and Advocacy

As we have said, Gen-z, teenagers, and millennials love CBD. They love to see brands that stay updated with the trends and constantly try to be innovative. This helps CBD businesses foster a sense of community, organically enhance visibility, stay on top of customers’ minds, and enhance credibility.

Also Read: How to Market Your CBD Business on Facebook

6. Crisis Preparedness and Brand Resilience

Staying on top of trends and evolving regulations helps businesses to adapt to sudden market shifts, such as regulatory changes or evolving consumer concerns to effectively cope with the changes and maintain brand resilience.

The Top Marketing CBD Trends You Should Know in 2025!

Now that you are aware of the importance of coping with the evolving marketing trends in the CBD industry, it’s now time to get to the top marketing CBD trends to know in 2025.

1. Sustainable Sourcing & Packaging 

Today’s customers are quite concerned about the environment and suitability. They support brands that support suitable initiatives and are even willing to pay the extra. So, CBD businesses can adopt sustainable sourcing and packaging initiatives.

A 2024 PwC survey found that consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even amid concerns about inflation and the rising cost of living.

This becomes especially important among the CBD businesses, as it is difficult to build trust around your brand. This initiative helps CBD businesses to build trust, credibility, and loyalty. 

While you are adopting these initiatives, you need to showcase through your website and social media posts what sustainability initiatives you are adopting and what impact you have made. It helps your customers connect with you on an emotional level and boosts your brand presence significantly.\

Also Read: How Much Does Average CBD Store Make

2. Personalized & Targeted CBD Marketing 

As the cannabis industry becomes more saturated, marketers are focusing on providing tailored experiences to differentiate themselves. Personalized product recommendations and interactions, assist CBD businesses to establish profound connections with their customers.

By integrating data analytics and consumer insights, marketers can create customized ads that connect with their target audience on a deeper level. For instance, you can create customized and targeted marketing campaigns by utilizing real-time inventory and consumer analytics data through your CBD-compliant POS system.

Did you know, 72% of consumers respond to marketing messages tailored to their interests and 75% of consumers prefer to buy from brands offering personalized digital experiences?

For example, by analyzing customer purchase histories, the brand identifies frequent buyers of CBD gummies and then sends them targeted emails promoting new flavors or bundle deals. Leveraging real-time inventory data, the brand can also alert skincare enthusiasts about low-stock, trending products, offering exclusive pre-order discounts. This approach fosters customer loyalty, improves engagement, and boosts sales by addressing individual preferences. 

By embracing personalized marketing, cannabis businesses can effectively meet consumer expectations, build stronger relationships, and achieve sustainable growth in a competitive landscape.

Also Read: 10 Best CBD Business Ideas to Start in 2024

3. Diversifying to Diverse Platforms 

Another trend that CBD businesses should adopt while marketing is diversifying on different platforms. There are so many platforms out there and one is not enough. You need to be available on different platforms and cater to a diverse audience. 

There are so many platforms – such as SEO and content marketing, podcast marketing, and various social media platforms such as Instagram, Facebook, X, Spotify, etc. In one way or another, all of these platforms have made cannabis-related advertising possible. 

Additionally, this will help the growth of video and user-generated content in cannabis marketing, which is presently one of the most popular forms of social media promotion.

On top of it, digital innovation is leading the way in cannabis marketing trends, from influencer collaborations to social media advertising. Additionally, as eCommerce and online shopping continue to expand in the cannabis industry, firms are spending money on digital marketing techniques to interact with customers and increase sales. Consequently, click-to-convert in cannabis advertising will continue to be popular.

Also Read: CBD Social Media Marketing

4. Content Marketing 

Content is king, regardless of the business or industry. It educates the audience and guides the audience in the right direction to take the desired action. And, if you operate a cannabis or cannabis-related firm, content marketing should be at the forefront of your cannabis marketing strategy.

It helps you connect with your audience, educate them, and build awareness around CBD, its benefits, use cases, best practices, etc. 

The major dilemma is what to create and how to do it.

The Content Marketing Institute’s analysis claims that the most effective B2B content marketers use more blog posts, research reports, whitepapers, case studies, ebooks, and lengthy articles than the least successful ones. Virtual events, online courses, and webinars are all extremely effective.

But, whatever it is that you do – keep your target audience in mind, give all the right information, highlight why you are the best, and make sure to diversify. It helps you put your brand out there and generate the much-needed visibility and conversions that your brand deserves.

Also Read: How to Advertise CBD Brand in Best Possible Manner

5. Switch to Lifestyle Marketing 

As CBD continues its mainstream journey, it has seamlessly integrated into everyday life, becoming a staple in products like gummies, beverages, snack bars, and even beauty items such as serums and bath bombs. 

This integration appeals to lifestyle-oriented consumers who prioritize wellness without drastically altering their daily routines. By marketing CBD as a part of a balanced lifestyle, businesses can tap into this consumer mindset, showcasing their products as practical, enjoyable, and essential wellness solutions.

This lifestyle-focused approach not only attracts customers but also boosts conversions by aligning products with consumers’ habits and preferences. 

Moreover, by positioning CBD as an everyday essential, brands foster loyalty and repeat purchases, ensuring customers return for products that are now integral to their routines. This strategy leverages the power of personalization and relevance, making CBD products indispensable to a consumer’s lifestyle.

6. Market as Self-Care Necessity 

Self-care is no longer just about physical health; it’s about mental and emotional well-being, balance, and relaxation. As self-care becomes a priority for many consumers, marketing CBD as a vital part of daily relaxation and recovery routines offers a unique opportunity for brands to tap into this growing trend. 

CBD’s well-known benefits, such as stress relief, improved sleep, and relaxation, make it an ideal addition to self-care routines. By positioning CBD products as essential parts of a holistic wellness routine, brands can cater to customers who seek products that help them unwind, reduce stress, and promote overall well-being.

You can create ad campaigns, blogs, and social media focused on wellness that can tell stories of how CBD helps individuals unwind after a long day, recover after a workout, or simply find balance in a hectic schedule.

This approach works because it taps into the deep emotional need for relaxation and well-being, which is a growing consumer priority. Additionally, this strategy aligns CBD with broader wellness trends, making it a part of a holistic approach to personal health that resonates with consumers long-term.

7. Tap Into the Power of Storytelling 

Gone are the days of pushy advertising, where companies are asking companies to check out their products and services. Instead, people are more interested in the brand’s story and the product’s real-world benefits. It is the dawn of creative advertising and storytelling. 

This is especially helpful for CBD businesses, as it helps build trust and credibility in the market. 

Charlotte’s Web, a well-known CBD brand, used storytelling to connect with its customers on an emotional level and build brand loyalty. The brand’s story is about Charlotte Figi, a young girl with severe epilepsy, whose seizures were greatly reduced after using their CBD oil. By sharing her journey, the brand helped people understand the benefits of CBD, clear misconceptions and build a strong brand.

The majority of buyers seek transparency and genuineness. Therefore, don’t hesitate to showcase who you are, what you do, why you do it, market research, and other things around. 

Telling stories doesn’t always result in straight sales. However, it leaves the buyer with a want to test your goods. And, if they love your product – they will become your loyal customer.

8. Artificial Intelligence is the Future 

AI is the current buzzword and is only getting better and more popular with each passing day. Artificial Intelligence is a powerful trend that CBD marketers shouldn’t miss out on in 2025 and beyond. 

AI tools collect valuable customer data from social media, websites, and purchase behavior, analyze it to uncover trends and preferences, and transform it into actionable insights with lower effort and costs. These insights allow businesses to craft personalized marketing campaigns, product recommendations, discounts, and special deals that resonate with their audience and boost conversions. 

Predictive intelligence takes a step ahead and provides CBD businesses with the best recommendations as per the data collected and changing market trends. It recommends what your customers want from you to make the most out of data. 

By focusing on strategies with the highest potential for success, AI helps CBD businesses engage customers more effectively, boost sales, and save on marketing expenses, making it an indispensable tool for the future of CBD marketing.

9. Experiential Marketing with CBD Pop-Up Events

Have you heard of Pop-up events? If not, you might be wondering what it is and how it is an effective marketing method. 

CBD pop-up events an interactive marketing activations where brands showcase their CBD products through product sampling, workshops, yoga sessions, or educational talks. It helps businesses to create buzz, connect with customers, and provide hands-on exposure to CBD’s benefits in a fun and memorable way.

Let’s better understand how it works. 

• CBD pop-up could feature yoga sessions enhanced with CBD oils, where participants apply CBD topical products before the class to experience relaxation and improved flexibility firsthand. 
• You could also set up mocktail-making workshops, teaching attendees to create refreshing CBD-infused beverages while explaining the calming benefits of incorporating CBD into their lifestyle. 
• For food lovers, a cooking demonstration with CBD-infused snacks and desserts can be a hit, giving customers practical ideas on how to use your products at home.

In addition to product sampling, these events can include educational sessions where experts discuss the benefits of CBD, address misconceptions, and answer audience questions. 

Quick Tips while hosting these pop-up events for your CBD business that come in handy:

• Partner with local influencers or wellness practitioners to host these sessions to enhance your event’s reach. 
• Set up Instagram-worthy corners with aesthetic product displays and interactive elements so attendees can get to share their experiences on social media. 
• Incorporating giveaways, exclusive discounts, or pre-launch sneak peeks of new products can drive attendance and conversions. 

These events allow customers to experience CBD firsthand, build a community around your brand while fostering trust and encouraging repeat business.

10. Educational Video Content

CBD marketing dwells on education. It helps businesses build trust, decrease misconceptions and boost brand credibility. And, video marketing is the best means of imparting education. Video marketing is a powerful tool for CBD brands to connect with their audience and build trust through education. 

As the CBD market grows, customers increasingly seek reliable information about the benefits, proper usage, and safety of CBD products. Creating educational video content allows brands to address these needs while positioning themselves as industry experts. 

Businesses can create short, engaging, and informational videos to post on various platforms such as YouTube, TikTok, Instagram, Facebook, and even their website. 

For example, a CBD skincare brand can create a series of short videos demonstrating how to use their products as part of thier skincare routine, highlighting benefits like hydration or anti-inflammatory properties. 

Search engines love videos, they encourage the audience to stay longer, improve your rankings, and boost visibility, making customers more confident in their purchasing decisions. By consistently delivering value through educational videos, CBD brands can foster trust, expand their reach, and turn curious viewers into loyal customers.

Conclusion:

In a nutshell, effective marketing of CBD requires creativity, compliance, and consumer education. In order to get started on a successful business CBD business, you need to curate a trustworthy brand, leverage digital marketing strategies, and maintain compliance. And remember, consistent effort with constant awareness of market trends is the key to making a difference.

With a comprehensive list of the best CBD marketing trends, you will certainly be better prepared to ensure improved brand visibility, higher sales, and sustainable growth.

To streamline your marketing and get the best results with minimum effort – you can check out our CBD-compliant POS system. It helps you collect data and tap into personalized and targeted marketing. So, all in all – CBD compliant POS system helps you streamline transactions, helps with targeted marketing, and even streamline your store operations.

To learn more about how CBD Merchant Solutions’s POS system helps you with personalized marketing and other operations, book a free trial of our CBD Merchant Solutions right away.