How to Advertise CBD Brand in the Best Possible Manner? The Best Tips!

Introduction 

The CBD industry is growing. The competition is growing. Well, you can distinguish your cannabis brand by strategic and personalized advertising and marketing.

Yes, advertising and marketing are two different things. Many business owners use these terms interchangeably.

To put it simply, marketing focuses on creating a long-term strategy through branding, customer education, and engagement, helping businesses establish credibility and stand out in a competitive market. Advertising, on the other hand, is a more immediate tactic to promote specific products or services, often limited by strict legal restrictions.

Marketing most of the paid includes long-term strategy and is unpaid. On the other hand, advertising is a short-term marketing strategy mainly through paid mediums.

And, in this blog, we will be discussing the best CBD advertising methods.

If you are looking for an organic and long-term marketing strategy, then you can check out our CBD marketing blog as well, here.

So, if you are looking for best-in-class CBD advertising tips, then keep reading.

Quick-Tip: Regardless of your business size and goals, it is best to combine both marketing and advertising to ensure the best goals.

Also Read: CBD Advertising Best Practices

Why CBD Advertising is Popular? 

CBD advertising is growing in popularity. With end-to-end compliance and best practices, CBD businesses are leveraging and making the most out of CBD advertising for their business. It is essential for helping businesses showcase their products, connect with their audience, and stand out in an increasingly competitive market. 

Benefits of CBD Advertising: 

• Drives Immediate Awareness and Sales: CBD advertising helps businesses create quick visibility for new products, promotions, or offers, ensuring a direct response from potential customers. This makes it an essential tool for driving quick and impactful results. 
• Boosts Product Visibility: CBD advertising puts your products in front of potential customers, making it easier for them to discover what you offer. Whether it’s a new product launch or a seasonal promotion, ads ensure your products get noticed in a crowded marketplace within no time. 
• Encourages Quick Sales: If you’re running special offers, discounts, or introducing a new line, advertising can create urgency and drive immediate purchases. It’s a powerful way to boost sales in a short period.
• Reaches the Right Audience: With targeted CBD advertising, you can focus on specific groups of people—like those interested in wellness, fitness, or alternative health—ensuring your message reaches those who are most likely to buy your products.
• Increases Regional and Online Reach: By advertising on CBD-friendly platforms or focusing on specific local areas, you can expand your customer base and reach audiences who might not find your products otherwise.

Also Read: Marketing Ideas for CBD Business

Do’s & Don’ts of CBD Advertising! 

Before getting to the ways of CBD advertising, here are some don’ts of CBD advertising that you should know about. It ensures compliance and guarantees the best results out of your CBD advertising. 

• Do not try to outsmart ad channels: This is especially intended for those who wish to promote CBD online. It is impossible to outsmart advertising channels, so don’t try. It might work for a while, but it’s never going to last. You will eventually be discovered and either prohibited from accessing the platform or placed on a blacklist.
• Avoid lying or exaggerating: Yes, this can be appealing. You are probably thinking, “Everyone lies a little when advertising.” That is insufficient for CBD marketing. Because of the stringent limits that are typically placed on CBD advertising, whatever you put out will most likely be closely reviewed. If there are any fraudulent claims or assumptions, you can cancel your advertisement.
• Avoid Making Medical Allegations: Refrain from making medical claims, regardless of your opinion of their accuracy. The FDA disapproves of it and will take immediate action to remove your advertisement from broadcast.
• Don’t Target Underage Audiences: Avoid directing your advertisements to minors or platforms predominantly used by them. Platforms and regulators are strict about ensuring CBD products are marketed only to adult audiences.

Also Read: How to Market CBD Business On Social Media

How to Advertise CBD Brand? The Best Practices! 

Now, while you are aware of the benefits of CBD advertising – let’s dig down to find out about the best platform and practices for advertising CBD brands. 

1. Influencer Marketing:

Social media is growing and so does influencer marketing. While CBD businesses cannot opt for paid CBD businesses, influencer marketing is a great way to get your brand out there. It is legal – influencers just need to follow the guidelines and ensure compliance. 

According to 60% of marketers, influencer posts perform better than traditional branded content. 

Influencer marketing enables CBD firms to directly tap into the organic following of relevant influencers on prominent platforms like Facebook and Instagram, avoiding the advertising restrictions imposed on these sites.

Many businesses invest a considerable percentage of their marketing budget in influencers for good reason. They can help you create trust with your audience, which is especially beneficial in the CBD industry due to the misunderstanding surrounding CBD legality.

• Increase visibility: Influencers have a targeted and huge following. Their followers trust them. So, when they advertise your product – it builds trust among your audience and boosts your conversions. 
• Greater Visibility: Influencer marketing has the potential to increase sales, brand exposure, and audience reach when executed properly.
• Get more people to visit your social media pages: An influencer’s relationship with their audience would result in a consistent stream of followers to your
• CBD brand’s social media pages: Engaging organic content: CBD social media influencers create user-generated material, which you may utilize to drive CBD product sales on social media.

The only thing to keep in mind is: choosing the right influencer who has the audience that you are targeting, has some know-how of the CBD industry, and is willing to follow all the rules and ensure compliance to generate the best results, and maximum conversions without any serious consequences.

Also Read: CBD Social Media Marketing in 2025

2. Native Advertising: 

Native advertising is a sort of digital ad that appears on a publication without disrupting the user experience. Advertisements are interwoven in the content or, in some situations, are the content itself. It appears as part of the platform’s content, making it less intrusive and more engaging for the audience.

This method typically involves posting sponsored content on third-party websites and billing on a CPC or CPM basis, giving advertisers control over how they pay for their campaigns based on impressions or clicks.

Although, many native platforms place restrictions on the kind of material that can be advertised. However, there are techniques for navigating the restrictive regulations of many native platforms. So, just make sure to abide by the rules and regulations to ensure the best results while maintaining compliance.

By posting sponsored content on websites with millions of monthly active users, such as Forbes, you can take advantage of their audience size to increase brand exposure, educate your customers, and boost visibility and bottom line as well.

Also Read: How to Start a CBD Dispensary in California

3. Podcast Advertising: 

Podcast advertising is another popular and unique CBD advertising method. 

The audience are captivated by podcast, so it is quite an unique and trendy approach of targeting audience and ensure maximum conversions.  More and more CBD businesses are leveraging podcast marketing to increase brand awareness and awareness.

One advantage of podcast sponsorships is that there is a guaranteed established audience, thus you will be reaching out to people who value the podcast’s opinions, akin to influencer marketing.

• In the UK, 76% of podcast listeners say they took action on an advertisement or sponsorship message afterward.
• The 18–44 age group makes up 44% of all monthly podcast listeners, which is important information for marketers looking to reach a younger audience.
• CBD companies may have to pay $18-50 per thousand impressions for podcast ads.

To find podcasts that are a suitable fit for your CBD business, begin by searching for industry-related keywords on Google, Spotify, iTunes, etc. After you’ve selected a few podcasts that seem interesting, get in touch with the hosts to ask about sponsoring possibilities.

Also Read: How to Market CBD Business On Facebook

4. Display Advertising: 

Display ad campaigns on popular websites can improve traffic to your CBD company’s website, market your products, and grow your customer base. You can use banners, images, or even videos to advertise in the places where your target demographic hangs out with a direct link to your website, or product page The advertisement might alternatively be a link to a landing page containing product information.

Several options are accessible to marketers who want to obtain display inventory on websites that will allow them to run CBD-related advertisements outside of the Google Display Network.

• To begin, you just place an ad on that top-ranked website that includes information about your organization and products in exchange for money through ads, banners, images, videos In addition, you include a link in the advertisement that takes users to your website, where they may make purchases.
• The second approach is related to affiliate marketing. Collaborate with top health or lifestyle websites to promote your business by including information and merchandise along with a link that takes users to your website, landing page, or product page.

By providing relevant information about your items via display advertising, you can stay top-of-mind with these potential clients and create trust over time.

QuickTip: Custom audience segmentation can help you better identify what types of CBD goods appeal to specific groups of clients, providing vital data on how to successfully position and market your products.

Finally, optimizing for conversions entails closely monitoring key performance metrics and making changes as needed to ensure the effectiveness of your marketing activities. With these methods in place, you can fully leverage the power of display advertising to market your CBD products and increase sales for your company.

Also Read: CBD Business Ideas to Start

5. Out-of-Home(OOH) CBD Advertising:

Out-of-home (OOH) advertising is among the traditional yet popular methods to promote brands and reach diverse audiences in physical spaces. It includes various formats like billboards, transit ads, event sponsorships, and posters, all designed to capture attention in high-traffic areas. 

And, because customers are less likely to trust CBD brands – the out-of-home advertising on their way or neighborhood builds trust and credibility. This results in better conversions and higher cbd advertising ROI. 

Here’s the thing: However, the success of such campaigns hinges on compliance with the varying rules and regulations. When it comes to cbd advertising – the rules vary from city to city, state ti state and nation to nation. So, before planning for OOH cbd advertising, you need to ensure your city permits it. 

If it permits, there are certain rules and regulations that you need to follow such as such as specific placement guidelines or restrictions on content, making it essential to understand the local advertising landscape before proceeding. And, if a region’s laws do not allow CBD OOH advertising, businesses may need to pivot to other channels, such as digital or native advertising, to achieve their goals. 

A tip you might need: CBD advertising is effective but it is kind of expensive. So, other than maintaining compliance so you don’t end up getting it removed – you also need to stay updated with changing rules and regulations regarding CBD advertising.

6. Text Message Marketing (SMS Campaigns):

SMS marketing is one of the most direct and personal ways to communicate with your customers. It offers a unique opportunity to engage customers with paid promotions, such as sales, product launches, and exclusive discounts, in a format that is likely to be seen and read almost immediately. 

Text messages have an open rate of approximately 98%, far higher than email or social media, making it an effective tool to drive quick customer actions.

Here are some of the benefits of leveraging SMS marketing for cbd advertising: 

• SMS marketing is quite effective in providing time-sensitive information such as promoting flash sales, limited-time offers, or new product arrivals, where immediacy is key. 
• Additionally, text message are highly targeted to specific customer segments based on their past purchases, interests, or location to ensure relevance & personalization.

Since SMS isn’t typically subject to the same advertising restrictions as digital platforms, it opens up a viable channel for CBD businesses to communicate with their audience. However, it’s important to be aware of state and federal regulations regarding CBD marketing and messaging.

Also Read: 10 Best CBD Business Ideas to Start in 2024  

7. Programmatic TV Ads:

Programmatic TV advertising is gaining and are popular among customers as customers are spending more and more time o streaming apps. Due to this increasing demand, more brands turn to digital TV platforms like Hulu, Roku, and other streaming services. 

Unlike traditional TV advertising, which is typically booked based on time slots and channel selections, programmatic TV ads use data-driven technology to automatically buy and place ads on digital TV platforms. This helps CBD companies, to target specific demographics, interests, and viewing behaviors, making the ads more relevant and effective.

For example, CBD brands can place ads on shows or channels that health-conscious viewers, people interested in alternative medicine, or individuals interested in wellness content love. The targeting can be even more granular, with location, device type, or past online behavior. This precise targeting enables CBD brands to avoid the broad-spectrum approach, ensuring that every dollar spent is being used to reach the most likely consumers. 

These ads are typically more cost-effective than traditional TV advertising, as they are more efficient in reaching the right audience with less waste.

However, while programmatic TV ads offer a great opportunity for targeting, CBD businesses need to stay compliant with advertising regulations. Platforms like Hulu and Roku have their own set of guidelines, and CBD ads must adhere to these rules. 

Bonus Tip: Get the Best CBD Compliant POS System 

We have wrapped all the best cbd advertising tips that you can leverage to take your business to new heights of success. Although, when every CBD business is out there and putting their best feet forward – you also need to step up.

That’s when CBD compliant system comes to help. It not only helps you streamline transactions and ensure better checkout experience for your business but also helps with collecting data. It can collect crucial customer data, inventory data, supply chain data and other market details – so you can leverage it for personalized and targeted marketing.

So, if you are considering a CBD compliant POS system to streamline transactions and result-driven marketing without breaking the bank, then CBD Merchant Solutions has got you covered.

So, what are you waiting for, book your free demo right away and see for yourself. 

To Conclude 

Here’s the wrap on the best tips to skyrocketing your CBD brand, improving visibility while getting your money worth.

Our team has researched and compiled the above mentioned online and offline cbd advertising methods. Although, all of the above mentioned practices are effective but it is important to not jump right in and adapt to every advertising method.

You can research of what is legal, what you can do, where your target market is and then you can choose the best ones and get to it gradually without rushing anything.

Consider everything and then curate the effective marketing mix for your CBD business. 

Good Luck.