Email Marketing for CBD Businesses: What it is & Best Platforms!

Introduction 

Businesses in the cannabis business confront numerous hurdles when marketing their products. As a result, reaching out to your target demographic becomes increasingly difficult.

Emails are still a very effective marketing tool, though. As it turns out, email marketing is one of the most valuable and traditional ways for businesses to communicate with their customers.

You might be shocked to learn that those emails: 

• can generate greater returns on investment than many forms of marketing; 
• have a higher click-through rate than the majority of social media postings; 
• and effortlessly create a community around your CBD business (one that cannot be removed or banned!).

In fact, an efficient email marketing campaign might be the most potent and successful tactic available to you as you strive to establish a solid presence in the multibillion-dollar CBD market.

Even while some email marketing software programs exclude cannabis firms, there are CBD-friendly alternatives for streamlining a successful email marketing campaign and expanding your consumer base.

Did you know that email marketing offers a staggering 44:1 return on investment and increases conversions by 180%?

Also Read: Best Ecommerce Platform for CBD 

What is E-mail Marketing CBD Business?

Email marketing is a form of advertising in which companies utilize email to promote their products or services. Additionally, email marketing gives you direct access to the market for CBD goods.

E-mail provides a direct route of communication. This provides an invaluable opportunity to increase trust, communicate, and interact with your target clients in a more personalized manner. The right emails can establish a long-term connection with your target audience, converting a one-time buyer into a devoted customer.

Also Read: Marketing ideas for CBD Business 

Here are a few of Hubspot’s important statistics:

• For every $1 invested, email marketing can generate a $42 return on investment.
• Every day, 3.9 billion individuals use email.
• 73% of millennials would rather communicate with businesses via email.
• Purchase decisions are influenced by up to 59% of email recipients.
• According to 59% of digital marketers, email has the highest return on investment.

Any industry can profit from a proven email marketing campaign, including hemp and CBD. The average email open rate across all industries is above 21%, and 2.62% of emails result in a click-through to a company website. Imagine you have a thousand or even more people on your email list. For example, 210 people will read your email, and roughly 26 of them will visit the website.

That’s a lot of interaction for just a single email.

The Benefits of E-mail Marketing for CBD Businesses? 

The numbers have clarified so much about the effectiveness of CBD email marketing, but keep reading to know more about the benefits of email marketing for CBD businesses.

1. Drive Website Traffic 

As you are aware, for CBD businesses marketing is a bit tough. On top of that, you can even add your website link to different restrictive platforms. That’s when email marketing comes in handy. Through email marketing, you can ensure increased website traffic for your CBD company.

In this digital realm, the website is your storefront – and when your prospective customers get on the website – they can browse your products, services, and why you are the best.

In this manner, you will finally engage with those who have given you their opt-in and are probably interested in CBD goods. By sending relevant and timely email marketing campaigns to potential customers, you can drive traffic to your website, raise brand awareness, and eventually increase conversions and revenue.

Also Read: How to Market CBD Business on Facebook

2. The overhead costs of email marketing are minimal.

Another advantage of your cbd email marketing strategy is its cost-effectiveness. Email marketing is inexpensive and simple to incorporate into your entire marketing plan.

There are numerous platforms for CBD email marketing; all you have to do is look for one that caters to cannabis companies, offers the features you need, fits into your budget, and produces email content that appeals to your target market.

Email marketing is the most cost-effective medium available, and it will yield a high return on investment.  Also, email generates $42 for every $1 spent – that’s like 4100% ROI. Incredible, right?

Also Read: How Much Money is needed to Start a CBD Business

3. Targeted Personalization  

With email marketing, CBD businesses can ensure targeted personalization. If customers are just getting started with CBD, you can provide them with targeted emails that include spreading awareness of CBD and showcasing its therapeutic benefits. CBD businesses can also target the most common challenges that individuals and how CBD can solve them.

Following that, you can share your most relevant types of CBD products as per their interest. If they have purchased anything from your website, you can share personalized special discounts and offers to retain them keep them encouraged, and further boost sales.

Also Read: How much does an Average CBD Store Make

4. Streamlined A/B Testing for Optimized Performance 

A/B testing is quite important for marketing and CBD businesses are no exception. And, CBD businesses can test new marketing tactics to see what’s working and where you can improve for optimized performance.

With email marketing, you may adjust a number of elements that influence your customers. For instance, you can experiment with different subject lines, color schemes, pictures, and offers to see which ones get the most response.

You can also get to know which special discounts, discounts, and information on your email get the best open rates and conversions. Also, try different writing styles to find out which one engages with your customers – so you can better adapt and get the best results.

5. Build Brand Awareness and Trust

In the CBD industry, trust is everything. Customers are always skeptical. But, once you have established brand awareness and trust among the audience – they will keep coming back for more. 

People want to know where their products come from, how they’re made, and whether they’re safe. Email marketing lets you build that trust by sharing educational content about your brand and products, sharing behind-the-scenes, content that highlights your product quality, explains the benefits of CBD, or introduces your team’s mission and values.

Over time, this consistent communication helps customers see you as a reliable, transparent brand they can turn to.

Also Read: How to Market CBD Business on Social Media

6. Build Customer Loyalty with Personalized Communication

In the CBD industry, building customer loyalty and trust is crucial. Email marketing isn’t just about making sales—it’s about building lasting relationships with your customers. 

By sending regular updates about CBD products, brand details, exclusive deals, or even a simple thank-you note, you can create a personal connection that keeps customers coming back. You can also reward loyalty with points systems or special discounts for repeat buyers. Happy customers are loyal customers, and loyal customers often turn into brand advocates.

Also Read: How to Get a CBD License

Top E-mail marketing platforms for CBD Businesses! 

CBD is legalized but faces various restrictions when it comes to marketing and email marketing is not an exception. And, not all the platforms support CBD businesses. So, here are some of the most popular ones that support CBD 

1. Moosend 

Moosend is an all-in-one cannabis email marketing platform with enticing features and customizable pricing. It has a user-friendly drag-and-drop editor and a number of pre-made themes for different business needs and industries. The platform ensures an excellent user experience by providing mobile-responsive and configurable templates and assisting with automatic email series.

Features of Moosend as CBD email marketing platform: 

• Editable templates and an email editor
• Landing pages and sign-up forms
• Automated email marketing
• Analytics and Reporting
• A/B Testing
• List management and tagging possibilities
• Integrations
• Automated reminders for repeat purchases 
• Comprehensive dashboard

Moosend’s price levels begin at $9 per month for 500 subscribers and include unlimited emails, automation processes, landing pages, forms, and access to an STMP server. You can sign up for a 30-day free trial to evaluate the features before making a final purchase.

Also Read: Guide to Start a CBD Business

2. Omnisend 

Omnisend is your eCommerce platform for automating cannabis marketing. The provider supports all major eCommerce systems, including Shopify, Bigcommerce, Woocommerce, Magento, and many others. It’s a wise email marketing option for companies in the cannabis and CBD sectors that focus on eCommerce.

• Smooth Integrations
• Customized emails
• can offer you an experience across all channels.
• Real-time information with the live view function
• Drag and drop email builder
• Clean interface
• pre-built segments.
• Personalized automation process to configure automated emails

Omnisend offers a free plan and three paid subscriptions. Pro (beginning at $199 per month), Standard (beginning at $16 per month), and Enterprise. Omnisend offers a comprehensive free package that includes sending 15,000 emails each month, as well as a 14-day trial.

Also: 10 Best Business ideas to Start

3. Klaviyo 

Klaviyo is an all-in-one platform that integrates email and SMS marketing to maximize outreach and conversions, making it an ideal alternative for eCommerce CBD firms. It provides segmentation tools and pre-built automated workflows to increase sales and ensure client retention.

Additionally, Klaviyo has a Design Showcase function that allows you to get ideas from pre-existing email campaigns and preset email templates.

Features of Klaviyo

• Integration of SMS and email
• Drag and drop email builder
• Premade automation sequences
• Customized standards
• Multiple sign-up forms
• Real-time data analysis
• Future behavioral insights,
• Comprehensive reporting

If you have a small email list, start with the free plan, which has limited functionality. If you want more, you can upgrade to an email plan that allows you to send up to 5,000 emails and has 500 subscribers for $20 per month.

The Email and SMS package starts at $35 per month and includes 1250 SMS/MMS credits and up to 5,000 email sends.

Also Read: Best Website Builder for CBD Products

4. Mailchimp 

Mailchimp’s policy prohibits promoting cannabis and CBD goods. Mailchimp, on the other hand, allows specific forms of product-related material.

According to their rules: “Mailchimp allows content regarding cannabis and CBD as long as it doesn’t encourage the sale or use of illegal or harmful products, and the content adheres with all relevant laws and guidelines.”

This implies that sending newsletters, updates, and other product-related content via Mailchimp is still possible if you own a cannabis or CBD business.

Overall, Mailchimp is an okayish alternative for cannabis and CBD businesses looking to provide educational content to their subscribers, but it is not a platform we would suggest.

• Its user interface is clear and simple
• Integrations with nearly all platforms
• Excellent is the new email builder
• Effective marketing automation

Mailchimp offers a free one-month trial before charging $20 a month for the smallest package, which allows you to send 6,000 emails to 500 contacts. However, if you wish to send transactional emails, there will be an extra charge.

5. MailerLite 

Another CBD-friendly email marketing tool that has all the capabilities needed to make an efficient email marketing process is MailerLife. In addition to a user-friendly editor and pre-made templates, it offers users sign-up forms and landing pages to gather important client information and boost conversions.

Additionally, it offers a paid newsletter subscription, a website builder, and sophisticated automation tools for complete customization. Additionally, you will get access to an email verification tool to make sure that every email address on your list is legitimate, preventing spam and maintaining low bounce rates.

Features of MailerLite

• Rich-text editor and drag-and-drop
• Sign-up forms and landing pages
• Options for online selling and website building
• Options for multi-trigger automation

Paid options for MailerLite start at $10 per month and include unlimited emails and up to 1,000 subscribers. It also provides a free package for up to 12,000 emails that include basic capabilities.

6. Dotdigital 

Dotdigital is an omnichannel email marketing platform that supports cannabis marketing. It has outstanding offerings such as email, SMS, transactional email, page builder, social, forms, and native eCommerce connections. You can test out the app for free using its trial account.

Additionally, Dotdigital provides you with the ability to communicate with your customers in a variety of ways. For example, you can speak with your website visitors and invite them to subscribe to your newsletter, in which you discuss your items. This is feasible without needing to link many platforms together.

DotDigital is capable of collaborating with a wide range of companies, including cannabis brands.

Key Features of Dotdigital

• Drag and drop automation builder
• A partner of BigCommerce, Magento Premier Technology, and Shopify Plus
• Lead scoring and visual reports for customer personas
• Dynamic product recommendations.
• A retail dashboard for calculating KPIs such as revenue, average order value, customer lifetime value, and more.
• Lead scoring and visual reports for customer personas
• Dynamic product recommendations.
• A retail dashboard that generates numbers such as revenue, average order value, lifetime value of customers, and others.

Above, we have listed all the relevant email marketing platforms for your CBD business. Based on the available integrations, features, pricing, and ease of use – you can make the right decision to ensure the best-in-class results and maximum conversions for your CBD business. 

To Sum it Up! 

Email marketing is quite an effective way of CBD business marketing. And, we hope this blog has answered the why of email marketing and which are the most popular CBD-compliant platforms for email marketing that you can leverage. 

After you have found a compliant platform for CBD email marketing, you can curate a relevant, targeted, and effective email marketing strategy. By selecting the right platform and crafting engaging campaigns, your CBD brand can thrive in the competitive market. 

However, in order to curate highly targeted and personalized emails, gather the data from your POS system. With up-to-date information about your customers, transactions best-selling items, best promotions, and other details – you can curate email marketing campaigns that your prospective customer would love to read and ultimately generate the desired results. 

If you do not have a CBD-compliant POS system yet, it’s time to grab your hands on it. To try ours, you can book a free demo right away.