Can You Sell CBD on TikTok? A Complete Guide for 2025

TikTok is an untapped market for CBD wellness brands if they are willing to get creative with changes to adapt to the app‘s limitations. At this point, both the cannabis and hemp industries are used to social media limitations. The growth for brands that catch the wave now will be worth it in the long run.

TikTok has strict advertising policies banning the promotion of illegal or recreational drugs, which include CBD. In consequence, explicit CBD product adverts are banned on the platform. Additionally, TikTok prohibits publishing branded content regarding CBD, thereby putting limitations on influencer marketing for selling or advertising these products.

The platform permits promotion of some CBD topical products like cosmetics, creams and skincare. The United States strictly prohibits CBD-related content, and the publishers are required to strictly adhere to the Tiktok‘s advertising policies and state laws.

TikTok is an essential platform for advertising CBD products based on its high number of and engaged users, especially among youths. TikTok enables the making of creative and engaging content that can raise visibility and bring clients to your brand. Not only that, leveraging a reliable CBD Payment solution will result in smooth transactions and will also ensure smooth operation for businesses navigating these restrictions.

Also Read: How to Market CBD Business On Social Media 

What are Tiktok’s Regulations on CBD?

Tiktok is a top-downloaded app in the United States, so the majority of the businesses will leverage the power of the platform to target the audience. Let us first know about the rules for promoting CBD on Tiktok. Tiktok has very strict rules for promoting CBD products, maintaining the safety of the user and legal considerations.

Policies Regarding Substance Advertising:

Tiktok has strict policies against promoting CBD products because of the broader audience and youth on the platform. The policies are enforced to avoid the promotion of illegal or dangerous products.

• Prohibition of Drug Promotion: The platform has complete restrictions on selling, promoting,and distribution of drugs due to the fact that CBD is derived from marijuana plants.
• Tobacco and Alcohol Prohibitions: The website prohibits the advertising of tobacco, alcohol, and related products, including vaping products and e-cigarettes.
• Prohibition on Illegal Actions: Illegal products promotion is expressly forbidden, such as the marketing of illegal drugs.
• Prohibition on Branded Content: TikTok bans any branded content that includes CBD, thus rendering influencer marketing impossible for selling or marketing CBD products.
• CBD Merchant Payment  Solutions: Due to some restrictions o TikTok regarding CBD promotions businesses must ensure that they use a reliable CBD Payment Solutions to process secure transactions and also to avoid potential financial service limitations.

Also Read: How to Market CBD Business On Facebook

What are the Unique Considerations and Exceptions Regarding CBD Marketing on TikTok?

While Tiktok’s overall stand on CBD is restrictive, there are some nuances and exceptions which can be utilized regarding hemp-derived products. These exceptions are applicable for businesses concentrating on topical hemp and CBD products, which may identify a legal route to promote under strict situations.

• Topical Hemp and CBD Products: Though CBD advertising in general is prohibited, TikTok could permit adverts for hemp and CBD topical goods subject to extra limits.
• No Ingestible CBD Promotion: Commercials for ingestible CBD products, such as oils, edibles, and supplements, are prohibited as they are linked to the cannabis plant.
• Geographical and Legal Compliance: Advertisers of permitted CBD products should ensure compliance with local legislations and regulations, as the legal status of CBD may differ geographically.
• Content Nature and Education: Education content on CBD or hemp without overtly endorsing their sale or use might fare better in getting around the bans.
• Non-Branded Education Content: Informative and educational content regarding CBD that does not advocate for specific brands or products could be permissible, discussing the benefits and applications of the substance without promoting trade or consumption.

Also Read: Marketing Ideas for CBD Business 

What are the Major Restrictions on CBD Sales and Promotions on Tiktok?

TikTok has strict limitations on CBD promotions and sales because of its regulated substance policies. Below are the key limitations you should know:

1. General Prohibition:

TikTok prohibits the representation, marketing, or sale of drugs or other regulated substances that includes cannabis and CBD products.

Also Read: Guide to Start a CBD Business

2. Paid Advertising:

TikTok, similar to Facebook, Instagram, Google, Amazon, and Snapchat, generally does not allow paid advertising for CBD products.

Also Read: How Much Money is Needed to Start a CBD Business

3. User-Generated Content:

Unpaid promotion of cannabis, including CBD, through user-generated content is also prohibited.

Also Read: How to Create an Effective CBD Business Plan

4. Focus on Topical Products:

Although TikTok does permit advertising for certain topical CBD products, such as cosmetics, skincare, and creams, it is only if they are legal in the target market.

Also Read: How to Market Cannabis

5. Underage Access:

All platforms, TikTok included, prioritize the protection of underage users by restricting access to content that could lead to the availability of cannabis-related products for minors.

Also Read: The Best Marijuana Marketing Strategies

6. Jurisdictional Considerations:

TikTok, and other platforms, recognize jurisdictional variations in laws and legality of cannabis, including CBD, and modify its policies accordingly.

Also Read: How to Advertise CBD Brand in Best Possible Manner

7. Certification and Approval:

Advertisers who want to promote CBD products on TikTok can be required to get prior written consent and possibly certified with an applicable body such as LegitScript.

Also Read: How to Get a CBD License

What are the Different Innovative Ways to Promote CBD on Tiktok?

1. Educational Content :

Developing educational and informative content on CBD is an effective marketing strategy for interacting and educating the audiences without directly promoting the CBD products.

• Concentrate on the details : While trying to advertise CBD on Tiktok, try to prioritize factual, well-researched information about CBD to educate consumers rather than indirectly promoting sales.
• Use Graphics and Animations in your content: Develop innovative and captivating videos to educate audiences about the benefits and uses of CBD.
• Organize Q&A Sessions: Conduct question and answer sessions to clarify the doubts and misconceptions surrounding and educate viewers about CBD.
• Use Expert Insights: Try to include medical professionals or healthcare experts in your discussions to improve credibility.
• Create How-To Guides: Do provide content that explains the manufacturing of CBD or how to manage the CBD products carefully.

Also Read: How to Avoid Frauds and Chargebacks in CBD Payment Processing

2. Topical Product Promotion : 

Promoting topical products can be done by concentrating on uses and wellness benefits while aligning with the platform’s guidelines.

Also Read: Marketing Ideas for CBD Business

3. Ban on Ingestible CBD Promotion: 

Promoting ingestible CBD items like oil, edibles, and diet supplements are banned due to their connection with cannabis plants.

Also Read: CBD Advertising Best Practices

4. State Laws and Legal Compliance: 

Advertisers of permitted CBD products must comply with regional laws and regulations, as laws for CBD might differ in each and every state.

Also Read: How to Advertise CBD Brand in the Best Possible Manner

5. Focus on Educational Content: 

Providing content that gives information regarding CBD or hemp products without directly promoting their sales or use may help to better navigate existing restrictions.

Also Read: CBD E-Mail Marketing Campaign Guide

6.Non-Branded Informational Content: 

Educational resources regarding CBD that refrain from promoting specific brands or products may be permissible, concentrating on the benefits and applications of the substance without advocating for its trade or consumption.

Also Read: How to Market Cannabis Do’s and Dont’s of CBD Marketing

What are the Effective Ways to Sell CBD on Tiktok?

1. Utilize Influencers: 

Tiktok influencers impressively influence the users on the platform and can increase your CBD advertising reach.

Associations with influencers allows brands to get into their established audience and utilize their credibility and influence their followers.

Find the influencers who associate with your CBD brand and target the audiences. Utilizing hashtags effectively organizes content, and leads to the discovery of influencers that resonate with your brand.

Use TikTok’s Search Bar by inputting specific hashtags relevant to your brand to detect relevant influencer content and instruct influencers whose work reflects your brand values.

Also Read: CBD Social Media Marketing

2. Promote User-Generated Content:

Consumers may trust the content created by other users than traditional advertising for promoting CBD products.

UGC encourages interaction and discussion, which leads to higher engagement rates and develops a sense of community around the brand.

When potential consumers view real people utilizing and enjoying CBD products then the chances to consider a purchase is even more.

User generated content allows CBD brands to show how their products are used in daily life, which can be more convincing than generic descriptions.

Using UGC is a cost-effective way to reach the right audiences and generate buzz around CBD products.

It helps to develop a sense of community, create a loyal consumer base that passionately advertise the brand. UGC includes various format types like reviews, tutorials, lifestyle videos, creating evolving and engaging content .

User-generated content (UGC) has the potential to greatly enhance CBD sales on TikTok by fostering trust and credibility, elevating engagement levels, and facilitating conversions through genuine and relatable content that highlights actual experiences and product applications.

Also Read: Innovative Cannabis Marketing Tips

3. Lifestyle Integration:

Integrate CBD products into daily lifestyle content allows for fine promotion, illustrating how these products complement a comprehensive wellness routine. Develop fun and engaging challenges or hashtags that indirectly relate to the lifestyle or benefits with CBD.

Integrate the Product into everyday Life. Place the CBD product within lifestyle stories, showing how it fits into a normal wellness or beauty routine.

Try to implement themed challenges or hashtags that are related to the lifestyle or benefits of CBD. Highlight sustainability practices that focus attention on the green aspects of the product or brand targeting consumers who value sustainability.

4. Engage with Your Audience:

In order to connect successfully with your followers while marketing CBD on TikTok, create true, quality content, employ topical hashtags, react to comments, and perhaps feature live streams or partnerships with fellow creators.

Share knowledge on CBD, its benefits, and what it can do for people. Educate and don’t hard sell. Demonstrate the uses, and let real-life cases illustrate the usefulness of your offerings.

Utilize a blend of wide-ranging and niche hashtags to engage with the masses and draw in those curious about CBD.

5. Utilize Hashtags:

To sell CBD products on Tiktok successfully with the help of hashtags, try to identify well-liked and relevant hashtags. Implement a combination of broad and niche hashtags, including branded hashtags and also observe the performance of hashtags for optimizing the content. There are mainly Eight main types of hashtag.

• Broad CBD Hashtags: Begin with broad terms such as #CBD, #CBDProducts, #CBDOil, #CBDHealth, and #CBDBenefits so that your video reaches a lot of people.
• Specific Product Hashtags: If you are selling a particular kind of CBD product (e.g., gummies, capsules, topical creams), utilize hashtags for those products (e.g., #CBDGummies, #CBDCapsules, #CBDTopical).
• Trend Hashtags: Monitor trending hashtags for wellness, relaxation, and pain relief, as these could appeal to your target market.
• Location-Specific Hashtags: If you are serving a particular area, utilize hashtags that are specific to that area (e.g., #TexasCBD).
• Competitor Hashtags: Review the hashtags utilized by your competition in order to look for strong approaches and also some potential opportunities.
• Apply a Combination of Hashtags: Hashtags which are General: Employ some broad hashtags for maximizing visibility and covering more territory.
• Hashtags that are Specialized:Utilize several niche hashtags in order to aim towards precise interests and also specific demographics.
• Branded Hashtags: Establish and brand a distinct branded hashtag for cultivating recognition and community with respect to your CBD goods.

6. Topical Product Promotion:

It is possible to advertise topical CBD products on TikTok by highlighting their use and wellness benefits in accordance with the platform’s terms for external use.

• Highlight External Use: Note that the product is intended for external use, which is allowed by TikTok for topical CBD products.
• Showcase Application Methods: Illustrate how to apply the product, noting its simplicity and possible benefits.
• Share Customer Feedback: Utilize customer testimonials and reviews to prove the product works. Similar to selling CBD items on Amazon, it’s always best to stick with listings and not make claims about health.
• Emphasize Wellness Component: Place the product in a wellness or self-care regimen without using any medical or therapeutic language.
• Use Before and After Images: Use visual proof of the effectiveness of the product, being careful to follow guidelines on TikTok.

7. Indirect Advertising:

Brand values and wellness-related subjects enable indirect promotion of CBD, without direct promotion of the product itself, yet keeping the brand relevant.

• Promote Brand Values and Mission: This can be promoted on social media by discussing the mission and ethos of the brand, which can be associated with natural living and wellness, indirectly CBD-based.
• Highlight Ancillary Products: Sell ancillary products linked with CBD, e.g., accessories or support items, but not CBD.
• Educational Series on Hemp: Hemp Educational Series, Create an educational series targeting hemp as a niche topic, separate from CBD but still pertinent to the market.
• Partner with Non-CBD Wellness Brands: Partner with wellness brands that, although not strictly offering CBD products, cater to a similar target audience.

8. CBD Payment Solutions:

Well Smooth Transaction and Regulatory compliance is very much important for the smooth operation of CBD Business on TikTok. Due to certain restrictions on CBD product promotion and sales, companies might sometimes integrate a  CBD Payment Solutions provider that is highly specialized in the high-risk industries. This Payment processor mostly offers secure payment, compliant and relevant payment gateway that can help CBD Business to avoid most transaction rejection, banking issues and shutdowns. By partnering with a trusted CBD Payment Solutions like CBD Merchant Solutions brand can effectively streamline their checkout process, and can also reduce chargebacks to maintain a seamless customer experience.

Conclusion:

Marketing CBD products on TikTok is very difficult since the platform is extremely strict in not allowing the promotion or advertising of CBD.

CBD products sold on TikTok are highly restricted since the platform has stringent anti-promoting, anti-advertisement, and anti-selling of CBD rules.

The paid advertisement of CBD products is entirely prohibited, and non-paid posts about CBD may get taken down or shadow banned

However, brands may still promote CBD indirectly by focusing on educational material, participating in wellness conversations, and collaborating with influencers—without explicitly mentioning sales or health gains. Using coded language and referring users to a third-party site can be potent substitutes.

In summary, although TikTok is not as appropriate of an outlet for direct CBD sales as some might think, it is still an important tool for building brand recognition when used strategically within the guidelines of the platform.

However, if you are still stuck with the strategies for advertising CBD on platforms, then you may reach CBD Merchant Solutions expertise and we will gladly assist you.